The area of public relations on public environmental issues shows characterists of its own,highly differentiated for its concerns in different European countries .Firstly owing to the different impact that these issues have locally in every community and for the higher or lower influence of the environmentalists groups in the media system and politics.
On the whole media issues are seen as real’values’,identified and accepted by the public opinion all over Europe even though to a different extent and with a different impact because they represent the search of quality to every society in all European countries.Today all enterprises must consider the environmental issues in their communication processes owning to the impact that these issues have in each community ,involving public opinion ,prompting judgement and views.
The public relation function constantly analyses the public opinion views and judgements and for this reason is requested to define the evaluation criteria able to access the environmental impact of the company’s choices while establishing plans and decisions.Internal and external publics are bth identified carrying concerns of the environmanet issues which are expressed through different content and in different ways.As for internal publics ,employees,workersand their families show concerns mainly linked to environmental safeguard at their working places,to noise.manufacturing processes or harmful substances and so on .
In many countries the value of raw materials ‘recycling is very popular for its environmental meaning and for its economic advantages.
