Hi All ,
An article from a very interesting book called Creativity in Public Relations by Andy Green .A short paragraph,a good read.
The creative organisation does not just value good ideas but puts them on a pedestal to admire,respect and serve as a stimulus for further creative effort.The departmnt of trade and industry in a recent study notes how a successful company are lead by visionary,enthusiastic champions of change .Likewise,the creative organisation embarks upon an exploration that is never finished,a journey that never ends.As success is a state of mind rather than a destination , so the sense of vision , shared through every layer of creative organisation,is one of constantly gettin ahead rather than of arriving .
